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The paper deals with the role of the national cultural worldview (Weltbild), embodied in the national cultural worldview and realized through the language of its speakers to facilitate the process of modern languages learning. The researchers’ interest in this issue is explained by their strive to comprehend the mechanism of this processes. The language and the national cultural worldview manifested through the native speakers are determined by the geographical setting that does not only establish the lifestyle of the people, their vision and verbalization of the surrounding world, but fosters the identification of one ethnic community from others. In modern languages learning the idea of the key role of natural environment in the formation of thinking, culture and language of each nation caused the need to introduce a new academic discipline within linguodidactics – geolinguodidactics, which can improve the quality of teaching modern languages. European languages as members of the Indo-European language family are noted for their lexical and grammatical affinity; however, each of them has its own particularities determined by the habitat that eventually affects them. To learn modern languages proper besides mastering grammar and vocabulary it is necessary to study culture and the way of thinking of their native speakers.

The article discusses linguistic and cultural values at the time of “cancel culture” within PR communications framework. The relevance of the research is determined by the need to trace the logical development of Political Correctness, the socio-cultural policy of Postmodernism, aimed at the transformation of the language and likewise the mode of thinking and lifestyle. Cancel culture is a policy of intimidation of all those who disagree with the abolition of traditional and the introduction of new universal values of the collective West, aimed at people’s dehumanization. The objective of this work is to identify the features of PR communication technologies aimed at shaping new ideas in society. The novelty of the research is determined by an attempt to characterize new values formation features of the Anglo-Saxon mentality that affect the whole world. The research methodology is based on the academic achievements in studying language, culture and spiritual and moral values, analysed from the philosophical and linguistic views. The research methods consist in the analysis and synthesis of the material on the chosen topic and its philological analysis. The study reveals that the social and cultural processes taking place in the Western world are aimed at completely replacing traditional values rooted in world religions, which may pose a threat to the rest of the world. The search for new values that are currently observed in modern society is directly related to the shift of paradigms.

The paper deals with the feature of verbal and visual semiotic systems peculiar to historical discourse. The relevance of the research is determined by the necessity to identify the correlation of verbal and visual means used by historians in the transmission of information. The methodology of the article is based on the research works of home and foreign scholars. The methods that have been used in the research are: the method of discursive analysis, the method of linguistic analysis, the method of interpretive analysis. As a result of the analysis of historical discourse it has been established that the appeal to various semiotic systems facilitates and streamlines the assimilation of information about the events of the historical past of mankind, preserving the memory of them in the images proposed by the historians. History, which is not given to historians in their immediate experience, is reconstructed by them by means of different semiotic systems. The verbal code reinforced by the visual one sets a certain perception of historical events as they are viewed by historians. In historical discourse, the use of different semiotic systems in the transmission of the most significant historical events is necessary to attract the attention of recipients to them in order to change not only their perception, but also to transform the basic dominants of their mental space, in which the events of the historical past that are not reproduced in experience are reconstructed.

The paper examines ecolinguistics as a new trend in linguistics, resulting from the study of language and the environment. The article’s relevance is determined by the insufficient amount of works on ecolinguistics and its subsystems. The purpose of the study is to establish particularities of interlinguistic communication, studied within the framework of ecolinguistics, the idea of which originated at the end of the 19th century and got its prominence at present. The research methodology is based on the theoretical works of the most prominent domestic and foreign scholars. Ecolinguistics is the result of the interaction of academic disciplines including linguistics, philosophy, psychology and cognitive studies. The formation of ecolinguistics takes place in such domains as cultural, political and scientific spheres, revealing various aspects of language interaction with the thinking process and the surroundings. The study of ecolinguistics’ evolution and functioning requires a comprehensive approach. The scope of the study includes studying ecolinguistics, clarifying the origins of this branch, presenting it in a generalized form, as well as the peculiarities of translation aimed at preserving the purity of the target language. As a donor language, English considerably enlarges the vocabulary of every language it interacts with. This is manifested in the digital translation, facilitating the process of new words, nomenclatural formations and abbreviations dissemination. The study has shown that the use of digital technologies developing in the digital world ensures the entry of the linguistic personality into the unified system of ecological space. It is concluded that lexical and grammatical units of different languages can peacefully coexist in one text without violating the integrity and harmony. It contributes to the effective interlinguistic communication determined by the ecospace of a particular language.

The paper examines historical narrative in a diachronic aspect, to which historians and philosophers of the 20th century have been ambivalent. Historical narrative as one of the ways of presenting and interpreting historical events, characterised by the consistency of the presentation of material, consideration of the causes and consequences of specific events, can take many forms due to the wide variety of purposes faced by historians, including both printed material and visual material embodied in documentaries and feature films. The importance of historical narrative in historical discourse is considerable. Historical narrative is not limited to the description of facts and events, it contributes to the formation of the perception of history from the position of the historian who created it, since the world view of the historian is conditioned by his or her milieu. The aims and objectives of this article are to analyse the arguments put forward by supporters and opponents of historical narrative; to identify the scale and type of events that allow their representation in the form of historical narrative. The results of the research show that historical narrative plays a key role in the perception and understanding of the world of the past. The research methods consist of analysis and synthesis of the studied narratives, coding, inductive and deductive methods, necessary to identify the patterns of the narratives’ themes. As a result of the research conducted, it was established that historical narrative plays an important role not only in the understanding and perception of historical events by the recipient, but also in the formation of his/her historical memory.

The article examines a new phenomenon within the international political discourse, namely diplomatic discourse and its sub-type Deal Diplomacy. This phenomenon is analyzed from the linguistic and cultural perspectives, which take into account the peculiarities of the worldview of Russian- and English-speaking societies. The relevance of the study is dictated by the need for comprehensive awareness of a new phenomenon within the framework of international cooperation. As a practical discipline, intercultural communication is a tool to increase understanding among people of different nationalities, enhance cooperation, and minimize conflict. The novelty of this research lies in a semantic approach to the term “Deal Diplomacy”. The methods used to conduct the study include analysis and synthesis, the method of continuous sampling and philological analysis, the method of lexicographic definitions, as well as the comparative method, which contributed to the comprehensive consideration of this discourse. The results of the study show the feasibility of using the term deal diplomacy within the framework of diplomatic discourse, which has special characteristics from different linguocultural perspectives.

When studying intercultural communication special attention should be paid to linguistic units that facilitate effective interaction between the representatives of different cultures at the intergovernmental level. The academic study of intercultural communication dates back to the second half of the 20th century, which was driven by the congruent imperative for international contacts at the social, political, cultural, and economic levels. The purpose of this paper is to examine the features of intercultural communication in the modern English-speaking world, ignorance of which can cause cultural misunderstandings among those communicating. For the successful implementation of the intercultural dialogue, it is necessary to know the cultural code, established rules and norms of verbal and non-verbal behaviour of international communicators, who should take into account specific features of different cultures, identify models, which are determined by the historical development and geographical location of the interacting parties. Intercultural competence, which includes the ability to understand the characteristics and mentality of different cultures, fosters respect for cultural differences and empathy for other nations. The relevance of this paper lies in the need for a comprehensive study of linguistic structures that conform to the established norms and rules of intercultural communication, which are expressed in lexical means that correspond to a specific cultural code. Along with general scientific methods, this paper uses modeling, semiotic, and psychological methods, as well as structural-functional and contextual research methods. In conclusion, the authors emphasize the need to use language models within the framework of the functional approach, as this contributes to achieving the intended communicative purposes in the process of intercultural interaction.