Authors

This study is a continuation of the author’s research of various approaches to the use of metaphor and other expressive language means in texts of English PR discourse (public relations discourse). The aim of the work to reveal the use of the linguistic and pragmatic potential of expressive linguistic units inherent in the texts of the sphere of directed communication, based on the material of the English-language PR discourse, taking into account the PR ends of informing the society and building a certain understanding of the described phenomena. Regarding the stance of attributing metaphor to complex mental mechanisms, public relations councilors resort to their usage to represent new phenomena through the sensory and social experience of a person. The novelty of the study is the conclusion that by using certain polycode language units, PR copywriters get the opportunity to transfer conceptual representations to a process or phenomenon that is difficult to understand, since complex professional texts can be adapted for understanding through similarity and analogy presented in language. The conducted research contributes to discursive studies, as well as to understanding of metaphorical thinking in theory and practice, which can be used in teaching courses in lexicology, phraseology of the English language, as well as for training specialists in the field of communication studies.

The article discusses linguistic and cultural values at the time of “cancel culture” within PR communications framework. The relevance of the research is determined by the need to trace the logical development of Political Correctness, the socio-cultural policy of Postmodernism, aimed at the transformation of the language and likewise the mode of thinking and lifestyle. Cancel culture is a policy of intimidation of all those who disagree with the abolition of traditional and the introduction of new universal values of the collective West, aimed at people’s dehumanization. The objective of this work is to identify the features of PR communication technologies aimed at shaping new ideas in society. The novelty of the research is determined by an attempt to characterize new values formation features of the Anglo-Saxon mentality that affect the whole world. The research methodology is based on the academic achievements in studying language, culture and spiritual and moral values, analysed from the philosophical and linguistic views. The research methods consist in the analysis and synthesis of the material on the chosen topic and its philological analysis. The study reveals that the social and cultural processes taking place in the Western world are aimed at completely replacing traditional values rooted in world religions, which may pose a threat to the rest of the world. The search for new values that are currently observed in modern society is directly related to the shift of paradigms.

The paper examines ecolinguistics as a new trend in linguistics, resulting from the study of language and the environment. The article’s relevance is determined by the insufficient amount of works on ecolinguistics and its subsystems. The purpose of the study is to establish particularities of interlinguistic communication, studied within the framework of ecolinguistics, the idea of which originated at the end of the 19th century and got its prominence at present. The research methodology is based on the theoretical works of the most prominent domestic and foreign scholars. Ecolinguistics is the result of the interaction of academic disciplines including linguistics, philosophy, psychology and cognitive studies. The formation of ecolinguistics takes place in such domains as cultural, political and scientific spheres, revealing various aspects of language interaction with the thinking process and the surroundings. The study of ecolinguistics’ evolution and functioning requires a comprehensive approach. The scope of the study includes studying ecolinguistics, clarifying the origins of this branch, presenting it in a generalized form, as well as the peculiarities of translation aimed at preserving the purity of the target language. As a donor language, English considerably enlarges the vocabulary of every language it interacts with. This is manifested in the digital translation, facilitating the process of new words, nomenclatural formations and abbreviations dissemination. The study has shown that the use of digital technologies developing in the digital world ensures the entry of the linguistic personality into the unified system of ecological space. It is concluded that lexical and grammatical units of different languages can peacefully coexist in one text without violating the integrity and harmony. It contributes to the effective interlinguistic communication determined by the ecospace of a particular language.

The article examines a new phenomenon within the international political discourse, namely diplomatic discourse and its sub-type Deal Diplomacy. This phenomenon is analyzed from the linguistic and cultural perspectives, which take into account the peculiarities of the worldview of Russian- and English-speaking societies. The relevance of the study is dictated by the need for comprehensive awareness of a new phenomenon within the framework of international cooperation. As a practical discipline, intercultural communication is a tool to increase understanding among people of different nationalities, enhance cooperation, and minimize conflict. The novelty of this research lies in a semantic approach to the term “Deal Diplomacy”. The methods used to conduct the study include analysis and synthesis, the method of continuous sampling and philological analysis, the method of lexicographic definitions, as well as the comparative method, which contributed to the comprehensive consideration of this discourse. The results of the study show the feasibility of using the term deal diplomacy within the framework of diplomatic discourse, which has special characteristics from different linguocultural perspectives.

When studying intercultural communication special attention should be paid to linguistic units that facilitate effective interaction between the representatives of different cultures at the intergovernmental level. The academic study of intercultural communication dates back to the second half of the 20th century, which was driven by the congruent imperative for international contacts at the social, political, cultural, and economic levels. The purpose of this paper is to examine the features of intercultural communication in the modern English-speaking world, ignorance of which can cause cultural misunderstandings among those communicating. For the successful implementation of the intercultural dialogue, it is necessary to know the cultural code, established rules and norms of verbal and non-verbal behaviour of international communicators, who should take into account specific features of different cultures, identify models, which are determined by the historical development and geographical location of the interacting parties. Intercultural competence, which includes the ability to understand the characteristics and mentality of different cultures, fosters respect for cultural differences and empathy for other nations. The relevance of this paper lies in the need for a comprehensive study of linguistic structures that conform to the established norms and rules of intercultural communication, which are expressed in lexical means that correspond to a specific cultural code. Along with general scientific methods, this paper uses modeling, semiotic, and psychological methods, as well as structural-functional and contextual research methods. In conclusion, the authors emphasize the need to use language models within the framework of the functional approach, as this contributes to achieving the intended communicative purposes in the process of intercultural interaction.