The paper deals with the role of the national cultural worldview (Weltbild), embodied in the national cultural worldview and realized through the language of its speakers to facilitate the process of modern languages learning. The researchers’ interest in this issue is explained by their strive to comprehend the mechanism of this processes. The language and the national cultural worldview manifested through the native speakers are determined by the geographical setting that does not only establish the lifestyle of the people, their vision and verbalization of the surrounding world, but fosters the identification of one ethnic community from others. In modern languages learning the idea of the key role of natural environment in the formation of thinking, culture and language of each nation caused the need to introduce a new academic discipline within linguodidactics – geolinguodidactics, which can improve the quality of teaching modern languages. European languages as members of the Indo-European language family are noted for their lexical and grammatical affinity; however, each of them has its own particularities determined by the habitat that eventually affects them. To learn modern languages proper besides mastering grammar and vocabulary it is necessary to study culture and the way of thinking of their native speakers.

The article discusses linguistic and cultural values at the time of “cancel culture” within PR communications framework. The relevance of the research is determined by the need to trace the logical development of Political Correctness, the socio-cultural policy of Postmodernism, aimed at the transformation of the language and likewise the mode of thinking and lifestyle. Cancel culture is a policy of intimidation of all those who disagree with the abolition of traditional and the introduction of new universal values of the collective West, aimed at people’s dehumanization. The objective of this work is to identify the features of PR communication technologies aimed at shaping new ideas in society. The novelty of the research is determined by an attempt to characterize new values formation features of the Anglo-Saxon mentality that affect the whole world. The research methodology is based on the academic achievements in studying language, culture and spiritual and moral values, analysed from the philosophical and linguistic views. The research methods consist in the analysis and synthesis of the material on the chosen topic and its philological analysis. The study reveals that the social and cultural processes taking place in the Western world are aimed at completely replacing traditional values rooted in world religions, which may pose a threat to the rest of the world. The search for new values that are currently observed in modern society is directly related to the shift of paradigms.

The paper deals with the feature of verbal and visual semiotic systems peculiar to historical discourse. The relevance of the research is determined by the necessity to identify the correlation of verbal and visual means used by historians in the transmission of information. The methodology of the article is based on the research works of home and foreign scholars. The methods that have been used in the research are: the method of discursive analysis, the method of linguistic analysis, the method of interpretive analysis. As a result of the analysis of historical discourse it has been established that the appeal to various semiotic systems facilitates and streamlines the assimilation of information about the events of the historical past of mankind, preserving the memory of them in the images proposed by the historians. History, which is not given to historians in their immediate experience, is reconstructed by them by means of different semiotic systems. The verbal code reinforced by the visual one sets a certain perception of historical events as they are viewed by historians. In historical discourse, the use of different semiotic systems in the transmission of the most significant historical events is necessary to attract the attention of recipients to them in order to change not only their perception, but also to transform the basic dominants of their mental space, in which the events of the historical past that are not reproduced in experience are reconstructed.

The paper examines ecolinguistics as a new trend in linguistics, resulting from the study of language and the environment. The article’s relevance is determined by the insufficient amount of works on ecolinguistics and its subsystems. The purpose of the study is to establish particularities of interlinguistic communication, studied within the framework of ecolinguistics, the idea of which originated at the end of the 19th century and got its prominence at present. The research methodology is based on the theoretical works of the most prominent domestic and foreign scholars. Ecolinguistics is the result of the interaction of academic disciplines including linguistics, philosophy, psychology and cognitive studies. The formation of ecolinguistics takes place in such domains as cultural, political and scientific spheres, revealing various aspects of language interaction with the thinking process and the surroundings. The study of ecolinguistics’ evolution and functioning requires a comprehensive approach. The scope of the study includes studying ecolinguistics, clarifying the origins of this branch, presenting it in a generalized form, as well as the peculiarities of translation aimed at preserving the purity of the target language. As a donor language, English considerably enlarges the vocabulary of every language it interacts with. This is manifested in the digital translation, facilitating the process of new words, nomenclatural formations and abbreviations dissemination. The study has shown that the use of digital technologies developing in the digital world ensures the entry of the linguistic personality into the unified system of ecological space. It is concluded that lexical and grammatical units of different languages can peacefully coexist in one text without violating the integrity and harmony. It contributes to the effective interlinguistic communication determined by the ecospace of a particular language.