The paper focuses on the cognitive metaphor as part of W.S. Churchill’s conceptual sphere. Metaphor is known to be one of the most powerful and frequent means of influencing the audience used by political leaders. It performs various functions in political communication, the main of which is cognitive, which consists in describing something new, complex, and / or abstract through simpler and more concrete images. The cognitive analysis allows for applying a broad approach to the material concerned. Thus, not only are metaphors, including those extended, studied, but metaphorical epithets, metonymies, periphrases, etc. are as well. Special emphasis is placed on the source domains and target domains of the metaphors analyzed. The paper addresses some of the eight key concepts explicated by the cognitive metaphor, which were identified as a result of a continuous sampling method used to analyze the politician’s pre-war speeches. The author concludes by stressing the key role of the cognitive metaphor in modeling the individual conceptual sphere. The data analysis is supported by a profound literature review covering fundamental works in the field of the theory of conceptual metaphor, concept study, and conceptual sphere.

Phraseological units are central to developing communicative competence, which is viewed as the main goal of teaching modern languages. They contribute to making our speech more figurative, expressive, and convey additional emotional, evaluative and pragmatic connotations, which determines an effective interaction with native speakers. In addition to the usual use, phraseological units are often subjected to individual semantic-structural transformations, which, in particular, are typical of newspaper texts. Acquiring the skills of using phraseological units, especially with transformations, is of particular difficulty for language learners, since this contradicts the perception of these units as ready-made and permanent in terms of structure and lexical components. Accordingly, this requires a deep understanding of their connotative, pragmatic, emotional-expressive and evaluative characteristics responsible for the transformations made. This calls for a methodically adequate presentation and the choice of practical tasks so that international students may use the expressions concerned in the proper form. The paper examines the common challenges that international students face when studying Russian phraseology. It also briefly reviews the types of transformations, and provides the author’s recommendations related to incorporating phraseological expressions, including the ones with transformations, in the learning process.