For texts produced in any natural human language and translated into other natural languages, translation theory has developed a reliable conceptual apparatus and terminology that allow their unbiased comparative analysis leading to valid conclusions as to the merits and demerits of the translations. Although the concept of intersemiotic translation was introduced into translation studies as early as 1959, it has been much less studied than interlingual translation: it is not even very clear to what extent the traditional concepts and metalanguage of translation theory apply to this type of translation. Having analyzed the illustrations to Lewis Carroll’s Alice in Wonderland and Through the Looking-Glass made by different artists, as well as television commercials and film adaptations of literary works, we show that interactions of semiotically heterogeneous strata within multimodal texts could be viewed as varieties of intersemiotic translation and their study could be based on the traditional categorical and conceptual apparatus of translation theory (the notions of equivalence, adequacy, domestication / foreignization, cultural adaptation, literal / freestyle translation, translation transformations, etc.). It has been revealed, however, that in certain types of multimodal (polycodal) texts the interaction of semiotic codes of different nature has obvious specificities that do not fit into the familiar theoretical paradigm and require an expansion of the framework of translation theory, thus contributing to its further development.
A linguistic representation of ethnic ideas of the French about the peoples of the Russian territories which were formed in the initial period of Russian-French cultural contacts are considered in the article. The material of the study is written French-language documentary records about the representatives of Russia of the XVI–XVII centuries. The research is carried out taking into account the main approaches to understanding the phenomenon of ethnicity, developed by Russian and foreign scholars of the XX–XXI centuries. The presence of shared ideas of the members of the ethnic community about the common origin, language, material and spiritual culture, the recognition of the important role of ethnic identity for the self- expression of the community and its recognition by others are taken into consideration. As a result of the analysis of the material, the following ethnic characteristics of the peoples of Russia were noted: language, territories of settlement, behavior patterns, religion, clothing, appearance. The main features of the formation of ethnic ideas of the French about the ethnic communities inhabiting Russia were also identified, such as: background knowledge of large ethnic groups whose names were reflected on the European maps; differentiation of known ethnic communities into sub-ethnic groups; special attention to peoples who successfully master military techniques; uncertainty in determining the ethnicity of a group; substitution of ethnic identity for regional; interest in areas of interaction between ethnic groups. The specificities of the formation of ethnic representations are reflected in the language in the following processes: adaptation of the French orthography of the ethnonym to the acoustic form of the Russian word; expansion of the list of ethnonymic lexemes, taking into account the differentiation into sub-ethnic groups; creation of ethnonyms-occasionalisms; use of ethnically unmarked substitutes instead of ethnonyms.
Keywords:
ethnonym; ethnic representations; ethnicity; peoples of Russia of the XVI–XVII centuries; regional identity; ethnic community; Russians; French discourse; interaction zones
In this article the question of representation of the global scholastically common concept COVID-19 is described. The author gives reasons for considering the medical term COVID-19 as the conceptual sphere. The predominant role of the buzzwords is highlighted, as they reflect the changes in socio-economic and political areas. The author resorts to the methods of cognitive linguistics, ligvo-pragmatics and semantics analyzing the research material, which help to establish connections between cognition and perception, understanding of the existing socio-economic and political realities to trace the implementation of new meanings in the language. Applying the above mentioned methods to the material under analysis enabled the author to single out dominant color characteristics of the studied concepts, its verbal and non-verbal (“quarantine etiquette”, creolized text etc.) means of describing the conceptual sphere, the key buzzwords and lexico-semantic fields they comprise, and lingvo-stylistic means and devices, such as parody, pun etc.
Keywords:
COVID-19; buzzword (neologism); concept/conceptual sphere; word play; global concept; “quarantine etiquette”; pun, parody; lexico-semantic field
Within the framework of institutional political communication, the monarch’s discourse as a linguo-social category is thought to be an important type of social and political interaction between various social strata, aimed at regulating it and achieving the consent of all its participants. Due to the general trend towards the democratization of social relations in the modern post-industrial society, its texts necessarily contain a social component that reflects the historical context of the country. The article deals with the social dimension of new Spanish monarch´s public speeches that relate to the institutional communication and are published on the website of the Spanish Royal House in 2020-2021. The article examines the means of ideological (ideologeme) and emotional (social empathy markers) influence related to the significant categories of the socially oriented discourse of the Head of State, and also analyzes the forms used to establish a harmonious human relationship with the national audience. According the present study findings, it can be concluded that the last two years, marked by global challenges for all mankind (coronavirus pandemic, climate change), the communication of the new Spanish monarch Philip VI can be called a socially oriented discourse which has a certain set of ideological and formal means subordinated to this task.
Keywords:
power discourse; socially oriented communication; ideologemes of the modern period; public speech; Spanish monarchy; Spanish monarch Philip VI
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The article analyzes the role of First Nations’ cultural heritage (the term “First Nations” is generally used relating to Indians – groups of Canadian Indigenous peoples, who are classified as distinct from the Inuit and Métis) in the development of Aboriginal tourism in Canada on the example of the province of Ontario. The development of Aboriginal tourism in Ontario started in the 1980s due to increased political participation of Indigenous people. The conducted research demonstrates the stable development of Indigenous tourism in Ontario: these days more and more tourists from Europe and Asia are getting interested in traditional culture of Aboriginal people living in the province. Aboriginal tourism is seen as a tool to preserve First Nations’ culture, traditions, history, rituals, languages, and traditional way of life, arts and crafts. Aboriginal tourism provides opportunities to promote cultural heritage while increasing Indigenous peoples capacity and economy. Such experience is of special practical importance for the creation of governmental programs for support of Indigenous minorities wordwide.
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Keywords:
Aboriginal people; Indigenous peoples; tourism; ethnotourism; Aboriginal tourism; Indians; First Nations; culture; cultural heritage; traditional culture
The article is devoted to the Soviet influence on work of Anglo-American Committee of Inquiry on Palestine according to the memoirs of its member Bartley Crum, who in 1947 published a book “Behind the Silken Curtain”. Anglo-American Committee’s work took part in Europe and the Near East in 1945–1946 and, as a result, the committee came to the conclusion that the solution of the refugees’ problem is to permit Jewish refugees to go to Palestine. The Soviet Union was excluded from the work, and even though some officials from the State Department and lots of British officials were afraid of the Soviet expansion and the increase of Soviet influence in the Middle East, the real impact was rather small. However, the deep distrust between former alliances made the solution of the Palestine problem uncompleted, the report of the Committee evoked the protest in the Arab world and the negative reaction of the Soviet government. Arab-Israeli conflict has not been settled yet. Although the relations between European Jews, Muslims and European nations have changed drastically, the new challenges in foreign relations connected with refugees’ problem and the Middle East conflicts demand the contribution of all main actors.
Keywords:
the USA; Great Britain; the USSR; Palestine; Jewish refugees; Palestine problem
Paolino’s funeral is a ceremony held during the Greek Carnival in Martignano (Apulia region).This is an example of a restored tradition of the ethnolinguistic minorities of Southern Italy, but with the rather archaic and specific features of traditional culture being taken into account. On the one hand, the rite goes back to the tradition of burning or tearing of a Shrovetide effigy, typical of European city carnivals and symbolizing the passing period. On the other hand, depending on new conditions and political nomenclature, the tradition is supplemented with new meanings and newly invented elements. This study attempts to identify the degree of presence of Greek elements in the rite “La Morte te lu Paolinu”, describe the mechanisms that organizers use in the process of reconstructing an older rite, and determine the main functions of this reconstruction.
Keywords:
Greeks of Salento; Martignano; carnival; rite; ethnolinguistic minorities; reconstruction of tradition; funeral of Paolinu
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At the end of the last century, the concept of multiculturalism came to Europe from Canada, which was considered the answer to all social issues. Currently, this concept has failed. And it was replaced by the era of polyculturalism. The polycultural environment is now spoken of in relation to all areas of human activity. In the last two decades, the policy of multiculturalism has shown its failure in French society. This is confirmed by the terrible statistics of attacks and terrorist attacks in France. The need for a polycultural environment has become particularly acute. French advertising does not directly address the cross-cultural conflict that exists in French society. However, it is a reflection of the ideology and social policy of the country. The turning point in the attitude towards black migrants in France is the 70s. In the 90s, a trend of passive tolerance appeared in advertising. In 2000, the presence of models of different nationalities in advertising became an unspoken imperative. However, just showing people of different skin colors is not a guarantee of successful cultural interaction. This study will focus on the analysis of French advertising in terms of its reflection of the polycultural environment.
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Keywords:
French advertising; multiculturalism; cultural diversity; traditions; tolerance; cultural non-involvement; migrants; fear; couscous; school
The last decades of the 19th century were marked by an unprecedented growth of the so-called “non-academic ethnography” in Russia. This period of time witnessed a rise in the number of ethnographic descriptions of the peoples of Russia created by non-academic researchers, such as teachers, doctors, government officials, clergymen, political exiles, rather than professional scholars. The texts created by them, both nonfiction and literary, are extremely valuable for the study of the spiritual heritage of the peoples of Russia. The article provides a definition for the term “non- academic ethnography” and substantiates the legitimacy of its use; it outlines the methodological aspects and the prospects of using non-academic ethnography for the study of traditional cultures of the indigenous peoples of Siberia. The two identified extensive groups of sources are missionary diaries and ethnographic works written by political exiles. The article proves the need for a discursive approach to their study and the importance of considering extra-textual phenomena, such as: the collective identity of the authors of these works, their behavioral practice, the ideological semantic field which defines the position and the goals of the non-profession- al ethnographers, etc. Although the research potential of the indicated sources is evident, its actualization requires the implementation of modern scientific methods.
Keywords:
Orthodox mission; narodnichestvo; political exile in the Russian Empire; non-academic ethnography; discourse analysis; religious discourse; missionary diaries; indigenous peoples of Siberia
Of a special interest to contemporary researchers are the topics related to the history of the second world war, especially concerning the “artistic intellectuals and the war”. No doubt that from the point of view of regional studies, this issue is relevant because it contributes to the further development of theoretical and methodological approaches to it, and the replenishment of factual knowledge about the features of tackling it in different regions. In this article, the issue is dealt with on the example of artistic contribution of the Polish intelligentsia in the struggle against fascism during the second world war. Poland was fully occupied and subject to regulations established by the occupying forces. It was in that country that the rules of the“New Order” were tried and tested, later to be introduced in other countries, including the occupied territories of the USSR. In October 12, 1939 in the Gazette of the Third Reich was published a decree on the General government in the Eastern parts of the Polish lands, while the Western ones were annexed to the Reich. The official programme in the field of culture for the Poles was also officially announced. It was actually aimed at the destruction of the Polish national culture. Many of the artists of Poland during the second world war were connected with the Resistance movement. They contributed to the struggle, creating works of fine and performing arts, music and cinema. In difficult illegal conditions there was even restored the process of teaching all types of art to young people by way of caring about the post-war development of national art creativity.
Keywords:
artistic intelligentsia; war; struggle; Resistance; fascism; national art
In the article the author examines the geoliterary aspects of “The Letters of a Russian Traveler” by N.M. Karamzin. This means that travel writing is seen as a way of literary exploration of space. Karamzin’s literary journey is characterized as a secular pilgrimage, in which holy places are replaced by cultural ones – natural, historical, cultural, and literary. The author changed the established vector of cultural assessments, considering Europe not as “paradise” and not as “hell”, but as a cultural space equal to Russia. “Notes” convincingly demonstrates that literary travel has a cyclical structure and a clear-cut spatial organization, which includes the linear space of roadside landscapes and the nuclear space of stops, which should be considered as an entrance to another culture. Important attributes of literary travel include a low speed of movement, which allows you to “read” the aesthetics and structure of the cultural roadside landscape, but also a low pace of the journey itself, which optimally combines stops and crossings, which allows you to harmonize the perception and images of new countries and localities.
Keywords:
literary geography; literary travel; clear-cut spatial organization of literary travel; cultural roadside landscape; literary place; N.M. Karamzin
This article deals with the study of behaviours peculiar to different peoples during the crisis caused by the COVID-19 pandemic. The pandemic delivered a heavy blow to globalisation, both as a concept and a process. Its expansion and acceleration have been obvious in the recent years, including in the fields of culture and everyday life. One of the major questions raised by globalisation deals with its impact on the national (regional) cultures: does it destroy the local traditions, customs and lifestyles, or does it enrich them with new opportunities? The pandemic has clearly demonstrated resilience of national traditions, mentalities and distinctive behaviour patterns. In the time of a serious crisis it has become evident that national distinctness is preserved behind the external uniformity of the material culture. It has manifested itself in different areas, including in how different nations reacted to the pandemic- related quarantine and restrictions, and what steps their governments took. This study is predominantly based on media reports, web resources, statistical information, and data issued by a number of research and non-governmental organisations. As an additional source, it uses findings from a survey conducted by the author among the students of the Lomonosov Moscow State University in January-February 2021.
Keywords:
COVID-19 Pandemic; Lockdowns; National Mentalities; National Characters; Tradition
The 9th International Conference “The Creative Individual in the Cultural Context: Readings in Memory of V.I. Fatyuschenko” was held at the Faculty of Foreign Languages and Regional Studies of Lomonosov Moscow State University in September 2021. The conference has existed for more than fifteen years and has become a traditional academic event in the life of Moscow State University. The conference participants are scholars from the humanities faculties of Moscow State University, leading Moscow universities, universities of Russia, near and far abroad. Within the framework of six sections, there was a comprehensive exchange of the research results evaluating the role of personality in traditional and modern cultures, in literature and art, science and culture of daily life. The conference participants focused on the problems of formation and preservation of individual and ethnic identity; the phenomenon of autobiography and the axiology of creativity; the image of the creator in historical memory and arts. The mate- rials of the papers, apart from a variety of artistic texts, included rare historical documents, folk music, spiritual traditions, materials of ethnographic expeditions, family photographs, and various egodocuments. A special place in the conference was occupied by the memorial section that develops the academic heritage of the outstanding scholar Alexander Vladimirovich Vashchenko.
Keywords:
personality in culture; Faculty of Foreign Languages and Regional Studies of Lomonosov Moscow State University; memory studies; autobiography; identity; interdisciplinarity
This article attempts to examine the sociocultural space of the United Kingdom, along with its peculiarities based on “The Forsyte Saga” by John Galsworthy. Today, the notion of such a sociocultural space still provokes heated debate among scholars. This paper is an attempt to define the main characteristics of this during one particular period. The sociocultural space of the UK in the late 19th and early 20th centuries was in a state of flux, where the norms and values of two epochs were in bitter conflict. The main focus of the novel is on the representatives of the elite. The author masterfully depicts the ideals, norms and values that formed the basis of upper-class English life during this time. The Forsytes were a highly conservative family, whose outlook was based on cold calculations and a hunger for profit. By contrast, intellectuals and artists of the time saw this world differently. They valued love, family, and sincerity over cash. These contradictory mindsets form the core of a sharp conflict that completely reshaped the sociocultural space of the United Kingdom (particularly England). The ideals and values of a world of feelings and emotions prevailed over the norms and principles of a more materialistic world, and determined the many peculiarities of the sociocultural space of the new era.
Keywords:
sociocultural space; culture studies; fiction; the United Kingdom
The development of the Internet and Web 2.0 in the 21st century has led to the emergence of “new media”, creating the possibility of user interaction. The advancement of “new media” and “social media” as its part has made it possible for users to express their opinions and feedback to specific ideas and events more openly and freely, using the Internet as a platform for representation. However, the overflow of information also led to further disorientation and obfuscation of users. Studying the phenomena of the Internet environment allows, on the one hand, to gain a greater understanding of public opinion and attitudes and, on the other hand, to delve deeper into the problems of users’ understanding and perception of information. The behavior of Internet users in the Chinese segment of the Internet is attractive due to its peculiarities related to censorship and certain technical limitations. Chinese IT corporations created various social media platforms and microblogs to substitute for the Western web platforms restricted on Mainland China. Being a part of the Chinese internet segment notwithstanding, those platforms are subject to censorship as well. However, despite the apparent technical and political restrictions, the public opinion of Chinese Internet users (mostly netizens) in some cases can contradict the government’s official position. It also allows netizens to lobby their interests, showing that it is possible to express their civic position through the Internet even under the current political censorship conditions, transforming Chinese netizens into real social power.
Keywords:
new media; social media; social media platforms; Chinese segment of the Internet; public opinion in China