Intersemiotic Translation in Semiotically Heterogeneous Texts

Abstract

For texts produced in any natural human language and translated into other natural languages, translation theory has developed a reliable conceptual apparatus and terminology that allow their unbiased comparative analysis leading to valid conclusions as to the merits and demerits of the translations. Although the concept of intersemiotic translation was introduced into translation studies as early as 1959, it has been much less studied than interlingual translation: it is not even very clear to what extent the traditional concepts and metalanguage of translation theory apply to this type of translation. Having analyzed the illustrations to Lewis Carroll’s Alice in Wonderland and Through the Looking-Glass made by different artists, as well as television commercials and film adaptations of literary works, we show that interactions of semiotically heterogeneous strata within multimodal texts could be viewed as varieties of intersemiotic translation and their study could be based on the traditional categorical and conceptual apparatus of translation theory (the notions of equivalence, adequacy, domestication / foreignization, cultural adaptation, literal / freestyle translation, translation transformations, etc.). It has been revealed, however, that in certain types of multimodal (polycodal) texts the interaction of semiotic codes of different nature has obvious specificities that do not fit into the familiar theoretical paradigm and require an expansion of the framework of translation theory, thus contributing to its further development.

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