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eLIBRARY ID: 8377
ISSN: 2074-1588

eLIBRARY ID: 8377
ISSN: 2074-1588

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Representational Peculiarities of the Conceptual Sphere COVID-19

Representational Peculiarities of the Conceptual Sphere COVID-19

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Published: 12/31/2021

Keywords: COVID-19; buzzword (neologism); concept/conceptual sphere; word play; global concept; “quarantine etiquette”; pun, parody; lexico-semantic field

To cite this article

Akhrenova N.A. Representational Peculiarities of the Conceptual Sphere COVID-19. // Moscow University Bulletin. Series 19. Linguistics and Intercultural Communication 2021. Issue 4. 108-121

Issue 4, 2021
Akhrenova N.A. (State educational organization of higher education of Moscow Region “State University of Humanities and Social Studies”)

Abstract

In this article the question of representation of the global scholastically common concept COVID-19 is described. The author gives reasons for considering the medical term COVID-19 as the conceptual sphere. The predominant role of the buzzwords is highlighted, as they reflect the changes in socio-economic and political areas. The author resorts to the methods of cognitive linguistics, ligvo-pragmatics and semantics analyzing the research material, which help to establish connections between cognition and perception, understanding of the existing socio-economic and political realities to trace the implementation of new meanings in the language. Applying the above mentioned methods to the material under analysis enabled the author to single out dominant color characteristics of the studied concepts, its verbal and non-verbal (“quarantine etiquette”, creolized text etc.) means of describing the conceptual sphere, the key buzzwords and lexico-semantic fields they comprise, and lingvo-stylistic means and devices, such as parody, pun etc.

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