Ecotranslation within ecolinguistic paradigm

Abstract

The paper examines ecolinguistics as a new trend in linguistics, resulting from the study of language and the environment. The article’s relevance is determined by the insufficient amount of works on ecolinguistics and its subsystems. The purpose of the study is to establish particularities of interlinguistic communication, studied within the framework of ecolinguistics, the idea of which originated at the end of the 19th century and got its prominence at present. The research methodology is based on the theoretical works of the most prominent domestic and foreign scholars. Ecolinguistics is the result of the interaction of academic disciplines including linguistics, philosophy, psychology and cognitive studies. The formation of ecolinguistics takes place in such domains as cultural, political and scientific spheres, revealing various aspects of language interaction with the thinking process and the surroundings. The study of ecolinguistics’ evolution and functioning requires a comprehensive approach. The scope of the study includes studying ecolinguistics, clarifying the origins of this branch, presenting it in a generalized form, as well as the peculiarities of translation aimed at preserving the purity of the target language. As a donor language, English considerably enlarges the vocabulary of every language it interacts with. This is manifested in the digital translation, facilitating the process of new words, nomenclatural formations and abbreviations dissemination. The study has shown that the use of digital technologies developing in the digital world ensures the entry of the linguistic personality into the unified system of ecological space. It is concluded that lexical and grammatical units of different languages can peacefully coexist in one text without violating the integrity and harmony. It contributes to the effective interlinguistic communication determined by the ecospace of a particular language.

References

1. Belozerova N.N., Labunecz N.V. 2012. Ekolingvistika: v poiskax metodov issledovaniya: monografiya [Ecolinguistics: in search of research methods: a monograph]. Tyumen`: Izd-vo Tyumenskogo gosud. un-ta. (In Russ.)

2. Vernadskij V.I. 1944. Neskolko slov o noosfere [A few words on the noosphere]. Uspexi sovremennoj biologii, no. 18 (2), pp. 113–120. (In Russ.)

3. Ganzherli N.V. 2011. Razvitie jazykovoj jekosistemy kak sinergeticheskij process [The development of the language ecosystem as a synergetic process]. Jekologija jazyka na perekrestke nauk: materialy Mezhdunar. nauch. konf. Tjumen’: TjumGU, 2011, ch. 2, pp. 84–88.

4. Danilenko V.P. 2023. Nauchno-otraslevaya struktura vneshnej lingvistiki [Scientific and branch structure of external linguistics], URL: http://slovo.isu.ru/danilenko/vvedvjazykozn/vvedvjazykozn1.htm (accessed 20.11.2023.)

5. Drozhashhix N.V. 2011. Ekologiya yazyka i kul`tury: rekurrentnost smysla [Ecology of language and culture: the recurrence of meaning]. Ekologiya yazyka na perekrestke nauk: materialy Mezhdunar. nauch. konf. Tyumen: TyumGU, ch.1, pp. 29–34. (In Russ.)

6. Zagryazkina T.Yu. 2016. Etnodiskurs v prostranstve yazyka i kultury [Ethnodiscourse in language and culture]. Moscow State University Bulletin. Series 19. Linguistics and Intercultural Communication, no. 2, pp. 52–65. (In Russ.)

7. Leviczky A.E. 2019. Lokalizaciya kak aktual`naya problema sovremennogo perevodovedeniya [Localization as a topical issue of modern translation studies]. Perevodcheskij diskurs: Mezhdisciplinarny` j podxod. Materialy` III mezhdunarodnoj nauchno-prakticheskoj konferencii. Simferopol: IT “Arial”, pp. 197–202. (In Russ.)

8. Minyar-Belorucheva A.P., Sergienko P.I. 2022. Osobennosti perevoda abbreviatur v PR-diskurse [Features of translation of abbreviations in PR-discourse]. Moscow State University Bulletin. Series 19. Theory of Translation, no. 1, pp. 55–71. (In Russ.)

9. Molchanova G.G. 2016. Kognitivnaya lingvoe`kologiya i lingvotoksichnost`: kak zashhitit` yazy`k ot cheloveka? [Cognitive lingvoecology and lingvotoxiticy: How to protect the language from man?]. Moscow State University Bulletin. Series 19. Linguistics and Intercultural Communication, no. 2, pp. 7–14. (In Russ.)

10. Proshina Z.G. 2016. Ecotranslatology as a model of translation activity. Saint Petersburg State University Bulletin. Ser.9. Philology. Oriental Studies. Journalism, no. 4, pp. 100–109. (In Russ.)

11. Skovorodnikov A.P. 2000. K stanovleniju sistemy lingvojekologcheskoj terminologii [On the formation of a system of linguoecological terminology]. Rechevoe obshhenie: Special. Bulletin. Krasnojarsk: Krasnojarskij gosudarstvennyj un-t, no. 3, pp. 70–78.

12. Ter-Minasova S.G. 2000. Yazyk i mezhkul`turnaya kommunikaciya [Language and cross-cultural communication]. M.: Slovo. (In Russ.)

13. Fill A. 1996. Ökologie der Linguistik — Linguistik der Ökologie, In: Alwin Fill (ed.): Sprachökologie und Ökolinguistik. Tuebingen: Stauffenburg Linguistik, pp. 3–16.

14. Haeckel E. 1866. Generelle Morphologie der Organismen. G. Reimer, Berlin.

15. Halliday M. A. K. 1990. New Ways of Meaning: The Challenge to Applied Linguistics. The Ecolinguistics Reader: language, ecology and environment / ed. by A. Fill and P. Mühlhäusler. London and New York: Continuum, 2001, pp. 175–202

16. Harré R., Brockmeier J., Mühlhäusler P. Greenspeak. 1999. A Study of Environmental Discourse. Thousand Oaks, London, New Delhi.

17. Haugen E. 1966. The Ecology of language. Essays by Einar Haugen. Standford: Standford University Press.

18. Haugen E. 1971. The Ecology of Language. The Linguistic Reporter. Supplement 5, pp. 19–26.

19. Haugen E. 2001. The Ecology of Language. In: Fill A., Mühlhäusler P. The Ecolinguistics Reader. Language, Ecology and Environment. London, New York, pp. 175– 202.

20. Hu G. 2001. Study on Translation as Adaptation and Selection. Paper Presented on the Third Asian Translators Symposium of International Federation of Translators. Hong Kong.

21. Hu G. 2003. Translation as Adaptation and Selection. Perspectives: Studies in Translatology, vol. 11, no. 4, pp. 283—291.

22. Kerridge R. 1998. Introduction [A], in R. Kerridge & N. Sammells (eds.). Writing the Environment: Ecocriticism and Literature[C]. London: Zed Books, pp. 1–9.

23. P&G. URL: https://news.pg.com/news-releases/news-details/2022/Febreze-Selects- New-Luxury-Scent-as-Its-Inaugural-Scent-of-the-Year/default.aspx (accessed 10.11.2023).

24. Wiertlewska J. 2011. Ecolinguistic approach to foreign language teaching on the example of English/ Glottodidactica. Vol. XXXVII