Authors

The Soviet military administration was created in 1945. Its aim was to control the order on the territory of the Soviet occupation zone and to provide a decent standard of living at the territory. In order to carry out its policy efficiently, the Soviet military administration in Germany was interested in creating a positive image of the Soviet Union, so the social and cultural policy as a means of making an image was also of the utmost importance. The article focuses on the specific methodological aspects of the sociocultural policy of the Soviet military administration in Germany. The research deals with the main mechanisms of adaptation of the policy to the specifics of German culture in the sociocultural sphere. Special attention is given to the efficiency of these methods. This issue is regarded as a subject of intercultural interactions. It is concluded that there are two main mechanisms: inculcation and adjustment. The research reveals the main factors that influence the specifics of the sociocultural policy and provides the examples of implementation of these mechanisms. It is deduced that both mechanisms are efficient and proven to meet the goals of the Soviet military administration in Germany which were established at the beginning of its activity.

After the end of the war Germany was divided into four zones of occupation: British, American, French and Soviet. There were established military administrations, each of which pursued the policy of democratization, demilitarization, denazification and decentralization, which was specified in the Potsdam Agreement after the Potsdam Conference. When adopting a policy, it is necessary to realize that any region it is the people who live there and who form the main features of regional development, the same can be seen in Germany after the Second World War. In this regard dynamic cultural and social policy can be regarded as an essential part of the whole policy concerning the economy of Germany and political aspect in the divided country. However, the approaches to the sociocultural aspects differed in the Soviet military administration and in the American military administration. The article deals with these differences, the author makes a conclusion about the common and distinctive features of these approaches.