The article deals with the problem of semantic perception of a poetic text, in which the reader’s attention is de-automized by such foregrounding technique as the defamiliarization of the inner form of the word. Relying on the methodological frameworks of creative linguistics and cognitive linguistics, the author of the article aims at describing the inner-form-defamiliarization technique in terms of its functioning in poetic speech. Particular attention is devoted to identifying the factors of verbal and conceptual creativity, which determine the possibility of speech conventions transformations in poetry. The article provides a terminological clarification of the notions of “the inner form of the language” and “the inner form of the word”; emphasis is placed on the importance of studying these phenomena from the non-conventional meaning construction perspective. It is shown that the technique of the inner form defamiliarization has a complex implementation in poetry and contributes to performing a number of interrelated functions of the poetic language — cognitive, expressive, poetic and metalinguistic. Based on the examples of Arkadii Dragomoshchenko’s essays from the book “Phosphorus” and Charles Bernstein’s essay-poem “Artifice of Absorption”, the linguo-creative intentions of the poets are reconstructed. The techniques of the inner form defamiliarization, typical of these poets, are described, including poetic etymologization of the word through its occasional definition; paronomasia; renomination and attribution of occasional formmeaning motivation to the word. The cognitive universality of linguo-creative techniques of the inner form defamiliarization is described in relation to general functional mechanisms for switching and developing verbal associations, which provide for the non-conventional meaning construction.

The article examines the problem of interlanguage idiomaticity from the translation studies perspective. The concept of idiomatic translation is clarified; such type of translation is viewed as a process of inter-language transfer of the original semantic and pragmatic content, which follows the lexical, lexical-grammatical, pragmatic rules for the compatibility of linguistic elements in the target language and takes into account the selectivity of this language in expressing the complex meanings of language units. The article summarizes the possibilities of overcoming translation literalism and inter-language interference. It is shown that the concept of idiomatic translation embraces both the implied-meaning relationships between the source and the target messages (their equivalence, genre-stylistic, sociocultural and pragmatic correspondences) and the form of expression in the target message which is to adhere to the usage conventions of the target language. Using the example of the Russian translation of George Orwell’s essay “The Prevention of Literature,” the author analyzes translation solutions for the selection of inter-language correspondences for syntagmatically related units of different types (idioms, clichés, collocations) that require idiomatic ways of expressing complex lexical and lexical-grammatical meanings by means of the target language. Particular attention is paid to the problem of expressing context-dependent and evaluative connotations of idioms and collocations in the process of idiomatic translation.