The language of naive painting, like verbal, is a universal communicative system, which gives reason to use a diachronic approach to explore its content arising from the depths of human nature. Being a combination of historical experience and psychological energy, the archetype becomes a symbolic unit of the analysis of naive paintings. The universality of the archetype is manifested in its ability to be realized in different time contexts, which makes it a very attractive subject of research in the works of naive artists of the second half of the XX century. Repeated reference to the archetype of the “ideal city” accelerates its adaptation to new cultural realities, becoming a method of interaction of a self-taught artist with the world. The relevance of the research is related to the interest in the implementation of the utopian project of the city within the framework of modern art space. The scientific novelty lies in the fact that for the first time the archetype of the ideal city will be considered in the works of naive painting by artists V.E. Sakiyan and Yu.D. Deev. The research is aimed at studying the diachronic aspect of the creative interpretation of the «ideal city» archetype in the images of Russian artistic culture.