eLIBRARY ID: 8377
ISSN: 2074-1588
Recieved: 08/24/2025
Accepted: 10/01/2025
Keywords: speech behavior, regulator, cooperative principle, cognitive function, pragmatic function
DOI Number: 10.55959/MSU-2074-1588-19-28-4-1
Molchanova G.G. Address as cognitive and communicative regulator of speech behavior: types and functions. // Moscow University Bulletin. Series 19. Linguistics and Intercultural Communication 2025. Vol. 28. Issue 4. 9-24 https://doi.org/10.55959/MSU-2074-1588-19-28-4-1.

The paper presents an address as one of the forms of speech behavior in the regulated spheres of communication. Regulated communication standards of speech etiquette. The trends in the most typical forms of address are identified on the basis of the observation over the surveys of preferable choices of the different forms of address, such as the following:
1. Address as a regulator of speech behavior in the public communicative
situation.
2. Address as a regulator of speech behavior in an aspect of a literary text.
3. Address as an effective means of implicit literary text decoding.
4. Address as a deviation from the regulated speech behavior and a source
of the new knowledge.
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