Medialinguistics: Modern Trends in Studying Language in the Media

Abstract

The article deals with the development of medialinguistics and other key trends in media language studies for the past two decades. From the year of its formation in 2000 medialinguistics has passed a long way and received the status of a full-fledged academic discipline with a clearly formulated theory, sustainable inner structure, worked out methodology and terminology. The article contains an expanded description of the basic category of medialinguistics – media text, which is defined as a combination of verbal and media signs, actualized in a certain media format and united by common message. The author also analyzes the dynamics of language and format characteristics of media texts under the conditions of digitalization and convergent media. The article gives an overview of the most popular branches of medialinguistic studies, including the analysis of different types of media discourse (news discourse, political media discourse), the study of broadcasting styles and comparative analysis of media speech practices in different countries. The second part of the article represents an overview of key branches of media language studies closely linked with medialinguistics, such as media discourse studies, media stylistics, media rhetoric, internet-linguistics and media textology. In conclusion the author emphasizes that under the conditions of rapid mediatization of all aspects of the contemporary society and dramatic expansion of media speech practices medialinguistics serves a reliable basis for further systematic studies of language functioning in mass media, integrating the existing achievements in the field and developing new vectors of research.

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