The Reflection of the Migrant Crisis in the Protest Right-Wing Populist Discourse of Today’s Germany: Strategic and Tactical Levels

Abstract

The article is devoted to the analysis of communication strategies and tactics in the right-wing populist German discourse of today’s Germany when covering the problem of migration. The aim of the work is to identify the features of the communicative behavior of the representatives of this discourse at the tactical and strategic levels. The relevance of this study is conditioned, on the one hand, by the active development of the current political protest movement in German-speaking countries, as well as the formation of right-wing populist discourse and, on the other hand, by an insufficient degree of study of its communicative characteristics. The work reveals the concepts of communicative strategies and tactics, studies the specifics of the most characteristic strategies and tactics, lexical and grammatical categories. The attention is drawn to the expressiveness and predominantly pejorative connotation of speech means used in the implementation of the identified strategies and tactics, which are illustrated by examples from the texts of the Alternative for Germany (AfD) party. The authors come to the conclusion that the basic strategies of political discourse (self-presentation, struggle for power, retention of power and persuasion) are implemented in the framework of the migration crisis coverage, while only a limited number of tactics are used.

References

1. Golodnov A.V. 2010. Persuazivnaya kommunikaciya: strategii i taktiki vozdejstviya (na materiale sovremennoj nemeckoyazychnoj reklamy) [Persuasive Communication: Strategies and Tactics (Based on Modern German Advertising)]. Saint-Petersburg, Asterion Publ. (In Russ.)

2. Edlichko A.I. 2015. Yazyk Tret’ego rejha i tendencii ego proyavleniya v sovremennom nemeckom protestnom diskurse [The Language of the Third Reich and its Manifestations in Modern German Protest Discourse]. Moscow State University Bulletin. Series 19: Linguistics and Intercultural Communication, no. 4, pp. 80–92. (In Russ.)

3. Issers O.S. 2008. Kommunikativnye strategii i taktiki russkoj rechi. Moscow, LKI Publ. (In Russ.)

4. Parshina O.N. 2007. Rossijskaya politicheskaya rech’: Teoriya i praktika [Russian Political Speech: Theory and Practice]. Moscow, LKI Publ. (In Russ.)

5. Chernyavskaya V.E., Molodychenko E.N. 2014. Istoriya v diskurse politiki: lingvisticheskij obraz “svoih” i “chuzhih” [History in the Political Discourse: “We/They” Opposition]. Moscow, LENAND Publ. (In Russ.)

6. Shejgal E.I. 2000. Semiotika politicheskogo diskursa [Semiotics of Political Discourse]. Volgograd, Peremena Publ. (In Russ.)

7. Klein J. 2009. Rhetorisch-stilistische Eigenschaften der Sprache der Politik. Rhetorik und Stilistik. Rhetoric and Stylistics / A. Gardt, U. Fix, J. Knape (Hgg.). Berlin, de Gruyter. S. 2112–2131.

8. Niehr T. 2014. Einführung in die Politolinguistik. Gegenstände und Methoden. Göttingen, Vandenhoeck & Ruprecht.