Genre and Stylistic Features of Law-Related Posts

Abstract

The author examines compositional and stylistic features of law-related posts as a cross-genre of popular legal discourse, functioning in a virtual setting. Posts comprise hybridity of different types and levels. The combination of verbal and non-verbal elements makes posts polycode and enhances the impact of the online media text on the target audience. Legal terms and professional expressions are implanted into the texts of posts (linear hybridization). Much attention is given to multiple intertextual connections, represented by the use of allusions and cross-genre inclusions. Elements of institutional and personal discourse are intertwined, which is characteristic of virtual discourse. A mention is made of verbal indicators of popular legal discourse, which enables the reader/listener to easily identify and typologize the communicative situation as law-related. A wide variety of figurative and evaluative tools (emotionally colored words, fashionable words, metaphors, rhetorical questions, etc.) is employed by text authors to make a profound emotional impact on the target audience. The main goal of the articles of the post genre which belongs to computer-mediated popular legal discourse is to popularize the law and convince the audience to follow its norms, which determines the choice of appropriate discourse strategies and tactics.

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