GAMBATTE as a motto of Japanese life

Abstract

By the given article I continue a cycle of publications devoted to the analysis of the key words of the Japanese culture, which characterize their peculiar way of thought and life and let us reveal their core values. The key words and their analysis help to get insight into and explain the peculiarity of the Japanese culture and mentality. The given paper dwells upon the analysis of the Japanese word gambatte, which is most frequently translated as ‘do your best, try hard, work hard, hold on, don’t give up’. It is an eternal motto of the Japanese life and of all Japanese people using it throughout their lives. This particular key message helps people to progress in life fulfilling numerous duties and obligations towards the society and themselves (‘giri’ in Japanese) and avoiding a sense of shame (‘haji’) in order to achieve impressive goals, frequently earning the respect and admiration of the world as a result. Gambatte is the essence of the Japanese philosophy of life. The analysis of the key words is regarded as a bright and effective method of penetrating in the nuances of the Japanese culture. The knowledge of key words is of vital importance for successful communication with the representatives of the Country of the Rising Sun, doing business with the Japanese as well as for effective teaching Japanese students.

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