“Put your eyes on the earth”: representa- tion of Baffy Saint-Marie’s musical, educational and social activism work in media culture space

Abstract

The development of modern civilization is characterized by information society and by the growing influence of media culture filled with different kinds of ethnic discourses — artistic works and contexts of ethnic cultural nature based on oral language and on traditional system of values. The paper focuses on the representation of Baffy Saint-Marie’s musical, educational and social activism work in media culture space. On the basis of internet-sources analysis, the author singles out the following conceptual blocks of modern aboriginal ethnic discourse in the works of the Canadian musician: axiology of Native American cultures in music episodes of children’s TV show “Sesame Street”; the authors’ educational Cradleboard Teaching Project for Native Americans on the basis of aboriginal cultures and languages support; authorial songs as the expression of the Canadian peace-making axiology; turning to aboriginal and ecological issues through participating in protest movement Idle No More, through public speeches and lectures. Ethnic musical art of Buffy Saint-Marie in media culture space serves as a support of aboriginal education, as a way of manifesting the main ideas of protest movement of Native Americans in Canada, as a means of live dialogue and unifying people sharing the same views of life and attitudes for protecting traditional values.

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