Revitalizing the traditional culture of Russia’s indigenous small-numbered peoples through ethnotourism

Abstract

The article examines ethno-tourism as a promising tool for revitalizing the traditional culture of Russia’s indigenous small-numbered peoples. It analyzes key regions of ethno-tourism development in Russia (Kamchatka Krai, the Republic of Sakha (Yakutia), Yamalo-Nenets Autonomous Okrug, etc.), as well as its main forms. Special attention is paid to the role of indigenous communities themselves in managing tourism projects, which is crucial for sustainable development and preservation of their cultural authenticity. The article explores the risks of commercialization and standardization of ethnic heritage, as well as international experience (using Canada as an example) in regulating ethno-tourism. In conclusion, measures to mitigate negative impacts are proposed, including policy regulation and the active involvement of culture bearers in designing tourism programs.

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