Archetypical characteristics of polycode text in professional language training

Abstract

The purpose of the paper is to discuss and point out the urgent necessity to constantly introduce modern linguistic methods into classrooms when teaching foreign languages at a university level. In particular, one of the problems, which characterises modern educational environment as far as professional linguistic training is concerned, comes as a result of both constant upgrading of professional standards and changes in communication media and environment. One possible way to address the problem is to introduce into the process analytical methods based on shared theoretical foundations in psychological and pedagogical sciences as well as in philology. The paper illustrates the step-by-step analysis of the British polycode (multimodal) text heavily loaded with double meanings. The latter require students’ cultural awareness. As the basic theoretical ground, C. Jung’s archetypes were chosen. When applied to lexicographic data, “Macbeth” by W. Shakespeare and British political cartoon by J. Gillray, this theory allowed to demonstrate the changes. Thus, the archetype of the Sage (Old Wizard) became blended with the image of the witch, which also obtained certain archetypical features. The research offers etymological analysis of the key lexemes. All these further serve as the ground for constructing problem-based tasks, aimed at developing polycode competence and cultural awareness of students in the course of their professional linguistic training. Some experimental data are also provided.

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